How to make click-worthy websites every time

Two illustrations of the Tech Studio team holding a website

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If you’re here you’re probably thinking about designing and building your own website. Go you! Or you’ve started down that road and need some expert advice. We’ve got you covered with our number one tip on how to create a click-worthy site.

Now our team has built our fair share of sites over the last 5 years. We’ve used everything from WordPress (which is what this site is built on), Webflow, Weebly, Shopify and Squarespace. Right through to building completely custom solutions because we’ve got clients with specific requirements, restrictions and security criteria. We feel pretty confident in our website knowledge.

Each website we’ve built has been different, we always follow an overarching process to manage a site build and scale it up or down depending on the project requirements. However, we usually follow the same pattern. Which is we always, always and we can not stress this enough start with design. Now in the IT design world, we start every webpage project with creating a homepage wireframe. Which is a visual layout of what the site will look like, it’s basically an image of the site that you can scroll through.

We’ve got an example here to show you, we made this in Adobe XD, a wireframing tool for our client Gordon Farmgate. Now we’re not going to judge if you think we insert their website here, it’s actually a wireframe image that you can scroll. Just another brilliant way to show the power of websites and most importantly design.

When you’re building and designing your own website we can guess that you’re excited. We are too when we get to the stage of bringing all our client ideas to life. It’s really tempting to find a content management system (CMS) like WordPress or Squarespace and just dive right in. They have so many templates and designs to choose from. Surely your content, branding and style will just fit right in? It might but most of the time you’ll end up going down a path that doesn’t truly visually reflect what your business is all about.

Our number one tip is to start gathering inspiration for your website, check our your competition (never copy it, ever!), you’ve got a unique brand and voice. People want to see you not the same as every other site out there. Use that inspiration to get a feel for the layout and how you might put your content together. Then start designing. It’s always 10x easier to edit a design than it is to move something on a website without knowing how to code it. Trust us, we’ve learnt that lesson before and we’ve got the coding skills in our team to make anything we design happen.

There are some great programs out there that you can use to design, here are our tips below.

For investing

Adobe XD – part of the Adobe Creative Cloud package. A really easy to use program that you can use for low-fidelity or high-fidelity wireframing. You can even create interactions for more complex UI Designing.

InVision – another favourite and go-to of ours. We use this for larger UX Design projects when clients have a more complex website or app project. Great for creating interactions and prototyping.

Sketch – similar and a competitor to XD and Invision with a focus towards Mac users.

Free and easy

Canva – not necessarily a wireframing tool but it’s a brilliant web app that is free and really user-friendly.

Mockflow – great for online wireframing in both low and high fidelity designing. The free account has some limitations but it’s perfect for on the go DIY-ing.

Remember this tip, it can save you so much time trying to move content and buttons around to just make a website work when you can design a site that you know is going to look good from the start. If you’re looking for design services we’ve got you covered. We offer packages where we’ll design it and you can build it. We love designing and you get to save some money and upskilling by building your own website. Click here to start your journey with us.

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